Introducing the Magento E-Commerce Platform

Introducing the Magento E-Commerce Platform

Magento is definitely an free e-commerce platform. An e-commerce platform like Magento enables a company to put together an internet site selling products to customers online, while supplying an administrative interface in which the business can manage their goods, customers, orders amongst other things.

Magento was initially released in 2008 and also, since then it is grown to get typically the most popular e-commerce platform today (30% share of the market in May 2015) and it is now powering over 200,000 online retailers.

Magento includes a free Community Edition (CE), along with a pay-per-year Enterprise Edition (EE), as well as in this publish we’ll mainly discuss the city Edition where it sticks out using their company e-commerce platforms.


Located versus self-located

Some e-commerce platforms are located, that’s, they’re associated with the hosting of the organization. Establishing an e-commerce site together is alike to renting something your e-commerce website is associated with their system. It has a benefit in that it’s super easy to setup and obtain began, but however you don’t truly own your personal site and be dependent on the company.

Magento, however, is self-located, meaning have your personal copy from the site. However that it’s your decision (or perhaps your developer) to locate a host company to setup the woking platform on. The benefit though is you completely own the website, can perform any modifications you want, and may move it to a different host company anytime.


Features for worldwide support is made directly into the woking platform. Support for multiple languages, multiple currencies, tax configuration and VAT really are a standard area of the system and simply setup and configured in the administration panel.

Theming & Multiple Stores

Magento enables the dog owner to change the theme (look) from the site without altering any functionality. Multiple “front stores”, which may be switched between through the customer and it is frequently accustomed to provide different language versions from the site, is made directly into the woking platform.

A effective feature of Magento is it can run several websites outwards while discussing exactly the same products and customers one of the websites, all managed in the same administration interface.


Magento is a wide open source platform, built upon free frameworks and programming languages. This provides it the advantages of outdoors scrutiny in to the source with caused by improved design and security, and simultaneously which makes it readily available for outdoors developers.


Due to its flexible modular architecture at its core, Magento was one that is extended. Actually, a lot of the main functionality of Magento are module extensions themselves built through the Magento team. This enables to have an astonishing degree of personalization, even allowing modification from the core functionality. This degree of extendability and personalization sets Magento aside from other e-commerce platforms and is among the greatest causes of its success.

3rd party extensions

Extensions permit the developer or business proprietor to include specific functionality towards the store that isn’t a typical area of the platform, without getting to build up which include themselves, frequently saving money and time.

Magento has a large number of 3rd party extensions, greater than every other e-commerce platform, some that are free and a few that are compensated for.

As pointed out earlier, due to Magento’s modular architecture, extensions can adjust any area of the platform allowing features that change it out at its core, making extensions possible for example Reward Points that contributes reward suggests customer when purchasing items that may then be utilized for discounts at checkout.

Additional features

Additional features Magento comes built-in with features a very effective and very flexible promotion and discount rule system, multiple front & store support (pointed out earlier), configurable dynamic product attribute system, sales and order tracking system, stand out import and export of merchandise, a Cms (CMS), newsletters and much more.



Magento needs a decent hosting server to operate well this can be a results of Magento’s feature wealthy and extendable architecture. Shared web hosting isn’t suggested, so there might be expense involved with establishing a server.

As pointed out earlier, the city edition which we’ve discussed to date is free of charge and includes more features than every other e-commerce platform. Within the situation of the site that doesn’t require many capabilities, this method can be quite affordable.

Where it may become pricey happens when features outdoors of Magento’s standard palette is needed due to the some time and skill needed to build up them. Third-party extensions are frequently accustomed to extend Magento and customary cost range is 50 – 200 USD per extension. In contrast to developing the functionality yourself this really is frequently an excellent cost saving.

Magento Enterprise Edition

A fast word on Magento Enterprise Edition. This is actually the non-free edition of Magento, costing around 15,000 USD each year. Most appropriate for large clients, it provides capabilities for example elevated security, performance, functionality for example in-store credit, gift certificates, ERP integration, among many more. Finally, with Enterprise Edition you obtain access to full night and day professional support from Magento through phone and email.

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